In a company in New Zealand, the employer offers an economic reward to those who come to work on the two-wheeled vehicle par excellence.
Encouraging the use of alternative means of transport is a constant that is taking hold at all latitudes. For ethical duty, perhaps out of pure necessity, but it is on the rise and does not seem to know brakes. And between technological innovations, electric cars and competition to those who produce the lowest percentage of CO2, a space if the bicycle evergreen crop .
Even in a country “always on the piece” in environmental issues such as New Zealand .
The idea of the Make Collective company
In the state of the ocean continent – more precisely in the city of Christchurch , the third largest in terms of population, about 400 thousand – an advertising company named Make Collective has launched a simple, effective initiative: 5 dollars a day for the employees who go to work by bike, thus renouncing their car and the comforts that ensue.
And the “reward” doubles if you use the pedal machine for more than half of the working days made by the individual worker. The compensation is given, in fact, at the end of the year, pulling – literally – the sums.
To be honest, the proposal launched by the company is not an absolute novelty, because even in Europe it is used, where conditions allow it.
He found an easy and happy answer in the small number – “only” 6 employees – that make up the Make Collective staff .
The consensus was total.
Bicycle and work: not just an economic question
Behind the incentive, behind the increase in paychecks, there is more.
The Make Collective manager Tim Chesney – thanks to his passion for cycling – has decided to continue this initiative to increase the same sentiment in others.
The bicycle has always been synonymous with training, but also relaxation. A bike ride is necessarily linked to a psycho-physical well-being.
And to cope with the hygienic discourse (getting to work sweaty or hot is not really professional ..) there is the possibility of creating a synergy with a gym close to the company where you can wash.
The idea also goes hand in hand with an expansion at local and national level of the cycle paths on the territory, in a country – the New Zealand one – not among the very first in this light.
Chesney hopes to achieve a goal that broadens its horizons on the long term: to enter into a mindset, to think about the fact that the private means of transport – the car, rather than the bike – is not so fundamental in the routine, or at least in the daily move home-work and work-home.
A “pact” – the one between Chesney and his employees – in which they all seem to make money. The employer, who favors the use of the bicycle, also by putting his hand to the wallet. The workers, who earn us both in health, and in mere economic key.
And then the environment. For obvious reasons.