Much has been written and said in recent years about the long and steady decline of the Interbike trade show. What once was unquestionably one of the premier stops on the annual trade show circuit has seemingly now become more of a regional event with more of a local feel than a global one, and with almost none of the major complete bike brands attending.
But that said, the void left by those bigger brands has opened the door for smaller brands that might have otherwise gone ignored; brands that are still worthy of attention. And, to be honest, that’s perfectly fine by me. Variety is the spice of life, after all, and it’s often the smaller items that distinguish one bike from another, anyway.
Featured in this round of coverage from the 2018 Interbike show is Thule’s awesome-looking new hitch rack, updates to Watteam’s budget-priced power meter, a new helmet from Oakley, and a variety of other nifty tidbits that caught my eye as I wandered the halls of the Reno-Sparks Convention Center.
Is Interbike dead? Hardly. And there’s more coverage to come in the days ahead, too.
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