British Cycling has agreed a two-year partnership with virtual racing and training app Zwift, which will include an ‘eRacing’ national championship next year, open to everyone.
In 2016, Leah Thorvilson earned herself a contract with Canyon-SRAM, while Tanja Erath did the same last year. Ollie Jones also won a contract with Dimension Data’s under-23 development team last year, and British Cycling will use their ‘indoor national championships’ to help find any potential future stars, too.
“The eSports market is particularly exciting for cycling as it enables so many more people to participate and be active,” Jonathan Rigby, British Cycling’s commercial director, said on the federation’s website.
“We’re thrilled to be exploring this new territory with Zwift to innovate in cycle sport. Their technology and our cycling expertise will together allow communities of cyclists to get more out of riding bikes for competition and for fun.
“We’re also excited about what this could mean for identifying talent,” Rigby continued. “We’re proud to have a wealth of gifted riders competing on the world stage and are confident that Zwift technology will enable us to unearth more future stars.”
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