The Macogep-Tornatech Girondins de Bordeaux Women’s UCI Cycling Team, Canada’s largest and longest-running team, joins forces with Sportful to create its new image. A breath of fresh air and new colors that will allow the team to continue their ascent to success!
New Color, New Image
After several years of wearing mostly pink, the team is unveiling a new, simple and clean image. Pink has long been the hallmark of athletes in training, across the peloton and after races. Blue now takes all the space in a subtile tie-dye pattern which makes all the originality of the whole. Blue symbolizes tradition, strength and unity. A new image at the height of the athletes!
Our strive to a more progressive cycling gear goes for micro-detailed shades and pattern games, but also for new textiles and technical expertise. That’s why we provide the most innovative racing gear solutions on the market, reinterpreted with unique color effects. Because most of the time, everything changes faster than we can see.
The Sportful Commitment
It is essential for Sportful to support the next generation of women in cycling by providing them with the most innovative cycling clothing on the market. We believe in this young team and in these athletes with so much potential. We’ve been working closely with the girls to offer them the perfect kit that represents them. The collaboration does not end there, the comments and experience of the girls with the clothes will allow us to innovate even more.
All photos by Julien Payette-Tessier
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